HOW TO DESIGN BUSINESS STRATEGY:
BLUEPRINTS FOR COMPETITIVE ADVANTAGE AND GROWTH

Speaker: Alexander Osterwalder, PhD
Managing Partner, Arvetica
Author, Speaker & Advisor on Business Model Innovation

There has never been a better time to focus on what remains the most critical question facing many organizations both big and small - how do you make money? A business model is nothing else than a detailed representation of how this process works. In today's complex and changing marketplace, how do you ensure that your team is creatively designing alternative business models to achieve competitive advantage?

Join us for this hands-on workshop led by renowned business model designer Alexander Osterwalder to learn his simple but powerful and systematic approach that allows you to rapidly prototype new business models. In this session you will learn how to use a series of business model “building blocks” to construct a "business model canvas." In this interactive session, participants will construct their own business model based on a business scenario, which will be chosen during the workshop.

WHO SHOULD PARTICIPATE?

Anybody interested in practicing business model innovation: Managers, entrepreneurs, intrapreneurs, business strategists, consultants, academics, students, venture capitalists

SESSION GOALS

• Gain an understanding of why business model innovation is an important strategic tool in today's competitive environment
• Learn the essential “building blocks” to sketching out innovative business model
• Get hands on experience building a business model prototype

ABOUT THE SPEAKER

A leading thinker on business model design, Alex is best known for his work with clients in the private banking sector in his role as Managing Partner at Arvetica, a strategic management-consulting firm based in Geneva.

Alex has developed worldwide recognition for his advancement of business model ideas related to innovation which he regularly contributes through his blog http://business-model-design.blogspot.com. He is also currently working on a book on business model innovation with Prof. Yves Pigneur of the University of Lausanne. He holds a PhD and Masters degree from the HEC Business School of the University of Lausanne, Switzerland.

SPONSORS

Generously supported by:

Additional Support: